Beschreibung:

Students are able to recognize and analyze necessary decisions in the context of entrepreneurial action with special reference to digital technologies. They develop adequate strategies to find and assess problems of individual and societal significance. Building on methods of design thinking, students are introduced to design-oriented research methodology, where they learn to systematically define relevant solution spaces to solve these problems. Thereby, students are able to analyze more complex requirements under time pressure, systematically develop alternative decisions and reflect on possible options in different contexts. Alone or in groups, they are able to prepare such analyses and decisions to be made in writing and present them appropriately to various target groups. Furthermore, they can systematically analyze possible causes of deviations from plans and develop suitable response measures. They have the ability to successively renew and adapt their own skills. To mirror this methodological approach, students engage in in a case of an entrepreneurial context that forces them to search (or design) an opportunity through means of effectuation

Qualifikationsziele:

After the successful completion of the module, students will be able to

• Employ methods of design thinking for innovation search (fit of problem and solution space)
• apply a design-oriented research methodology from information systems and entrepreneurship research
• explain opportunity design and opportunity search,
• apply an effectuation approach,
• differentiate principles of effectuation from the principles of causal logic,
• decide in which situations it makes sense to act according to effectuation logic,
• select and apply effectuation tools in a targeted manner